With stores throughout Western Sydney, Nature’s Hair specialise in selling natural hair and skin care products dedicated to African women and their vibrant hair. As one of Australia’s leading retailers and wholesalers of human and synthetic hair, Nature’s Hair offers customers a wide range of the latest products and styles on the international market.

The strategy for the Nature’s Hair branding process focused primarily on being energetic and positive. With a simple monogram and saturated shades of green, the Nature’s Hair brand lets the lifestyle photography and products shine. The copywriting for the brand also focuses on positivity with affirmations scattered throughout the touchpoints as Nature’s Hair aims to not just manage hair but celebrate its uniquity. Following the branding process, Creades were then engaged to oversee stationery, packaging, digital and social for Nature’s Hair.