As one of the newest developments in the growing area of Jordan Springs, Geneva’s property marketing campaign promotes the lifestyle benefits of a new residential development that is surrounded by nature whilst still offering the convenience of city living due to its proximity to Penrith. With a focus on appealing to first-home buyers and young families, the Geneva property marketing campaign had to be warm, welcoming and opportune.

The Geneva brand focuses on the developments location which offers access to an abundance of nature within an emerging cultural hub. This approach allowed the visual language to be welcoming across all elements of the brand from photography, design and copy. Overall, each of the touchpoints had a role in communicating the selling points of Geneva which included lakeside residences, open-plan living and a vibrant neighbourhood.