When builders are working across a variety of construction sites with similar safety signage, the messaging starts to become lost and ultimately, the significant safety reminders aren’t noticed by their on-site audience.

Creades and Eastern Pacific saw an opportunity to create safety signage that is attention-grabbing through witty copywriting and well-considered typographic treatment. Through puns, twisting language and a focus on double-meanings, the Eastern Pacific Safety Campaign instead relies on humour to reach their on-site audience.