Where water meets art.
As one of Avoca's upcoming, high-profile developments was ready to hit the market, Creades was approached to develop phase one of their marketing materials for a registration of interest campaign. Given its uniquely artistic and modern design, luxurious finishes and close proximity to Avoca Beach, a brand strategy of ‘Water Meets Art’ was adopted to accurately capture the story and strengthen the campaign and message behind the development.
Canvas utilises calming watercolour imagery across the brands visual language to convey the beach environment that surrounds the building and compliments the level of luxury within the apartments. The simple yet gestural watercolour paintings of the shoreline and the apartment complex is not only aesthetically pleasing to the eye, but it is a strategic design element that evokes the feeling of 'water meets art'.