Situated in the Hills District, Beaumont Village presents an array of commercial spaces and retail outlets for those in the local area. The centre needed to be promoted in an enticing way that reflects that it is more than just a shopping village – it’s a social hub that offers all the essentials from spaces to work in, to stylish boutique and alfresco dining experiences.

The brand brings together several handcrafted elements on top of a vibrant yet harmonious colour scheme. With a logo and icon that adopts a contemporary serif typeface, Creades created a brand identity which is both sophisticated and welcoming. To showcase a wholesome and community-driven vibe, icons of sunglasses, coffee, food ingredients and more were illustrated by hand to come together and form the backdrop of the brand.