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Baytina
Baytina - Arabic for ‘our home.’


Retail
Strategy / Brand / Print + Digital Collateral / Brand Support

Baytina are a premium tile supplier located in Canberra with service offerings Australia wide. With an impressive showroom and equally impressive range of tiles, Baytina are disrupting the tile market through high quality tiles at an accessible price. This purpose drives Baytina as cementing the new cornerstone of both product and experience for Australia’s tiling industry.

With a minimal B shape reflective of a bespoke cut tile, the tile itself is made the focus of the Baytina brand through all its graphic representations. From strategy, copywriting, identity, branding and digital, the Creades team sought to design a look and feel beyond the supply of tiling with a considered, refined and aesthetically driven brand.