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Avenue 818 - Asquith
Benchmark living.


Property
Strategy / Brand / Assets / Print + Digital Collateral / Environmental Design

Featuring thirty-eight luxury townhouses, Avenue 818 offers architecturally designed living that is centred around exclusivity and nature. Located in serene Asquith with its distinguished leafy surrounds and proximity to the Ku-ring-gai Chase National Park, Avenue 818 presents a picturesque backdrop for a modern and integrated home solution. Avenue 818 is not a haven for living modestly, it’s a haven for living refined.

With the address 8-18 Baldwin Avenue, the number 8 was utilised across both the naming and the brand language for its significance as a fortunate number in many cultures. The visual language reflects the level of luxury through a refined brand by adopting a limited colour palette, clean icons, a modern wedge-serif typeface and a sophisticated yet minimal approach to layout. From there, the Avenue 818 brand extended into a full property marketing campaign across both print and digital with the creation of brochures, a registration of interest page, website, display suite and social media assets. All of which reflected the recurring Avenue 818 themes of sophistication and exclusivity.