700 George is set to be a standout landmark in Sydney's CBD, located at the prestigious intersection of George and Goulburn Street. This project is integral to the Haymarket precinct, envisioned as a focal gathering point in the city. The innovative logo design cleverly manipulates the numeral '0' in 700 to create an intertwining element, symbolising the intersection of the two iconic streets where the project is based. The visual identity of 700 George is distinguished by a luxurious colour scheme of turquoise and cream, enhancing its appeal as a landmark destination.