Brief: Create a campaign for stage one of the highly sought after Western Sydney neighbourhood, Marsden Central.
Solution: We decided to symbolise stage ‘one’, whilst taking an elaborated approach to the ‘one & only’. We named this campaign ‘Sole’. Whilst Marsden Central was developed as the location campaign, the strategy to ignore all aspects of location & surroundings within Sole was to emphasise its strengths and liveability. Sole managed 30 sales within a 2-hour window at launch.