Sleepap
Brief: Name, brand and produce marketing collateral for a company which provides revolutionary sleeping aid devices for people who suffer from sleep apenea.
Solution: Following a detailed strategy workshop, the Creades team positioned the company as approachable and friendly. To emphasise restfulness, the corporate logo uses rounded lettering and playfully transforms the ‘ee’ of ‘sleep’ into two restful eyes. The name ‘Sleepap’ references the condition ‘sleep apenea’ while also sounding like 'CPAP', the name of the devices used during treatment.
