Property marketing is so much more than just design. Whether our clients’ target markets are first home buyers, down-sizers, or investors, we tailor outcomes around connection. We take time to ensure we latch onto the most vital strategic selling points by producing meaningful content and marketing material for our clients' project to feel purpose-fit for the intended audience.
Property marketing is so much more than just design. Whether our clients’ target markets are first home buyers, down-sizers, or investors, we tailor outcomes around connection. We take time to ensure we latch onto the strongest strategic selling points by producing meaningful content and marketing material for our clients' project to feel purpose-fit for the intended audience.
Our property marketing process kicks off with an in-depth discovery workshop allowing us to gain insights into your project. We aim to uncover all aspects of your project, from site-specific details and target audience to architectural motivation. This knowledge allows us to carefully articulate an engaging campaign that directly communicates & emotionally appeals to your intended audience. We’ll discuss your:
Our team will undergo an internal research & brainstorming process. We research the site history, local points of interest, suburb back-story & additional information in the hope of uncovering strategic opportunities. Our team will follow this process with a brainstorm, allowing us to explore our findings further whilst carefully aligning our ideas alongside the audience & project objective.
• Location research
• Gathering noteworthy information
• Defining the visual direction & strategy
03. Brand Identity
Whether it’s to do with location, cultural significance or audience aligned campaign personality, our team will be guided by strategic opportunities when producing the project name & brand identity. We will utilise the intended strategy to develop a compelling campaign back-story.
• Naming concepts
• Logo concepts & variations
• Look & feel presented in a series of mock ups
• A showcase of colour scheme & type usage
• Basic brand style guide
04. Campaign Assets
Campaign assets are the individual elements that work in harmony to create your marketing collateral. Further to the brand, we will thoughtfully produce various assets to emotionally appeal to the correct audience. Whether it’s young couples, cultural-driven families, or downsizers, we’ll put ourselves in the minds of your audience, allowing us to tailor the campaign assets to their direct needs.
Your marketing collateral is where assets combine to create campaign touchpoints. With various competing projects, our objective is to bridge the gap between your audience & your sales team through engaging & consistent marketing collateral. Whether through the first touchpoint stage, consisting of print ads, digital ads & site signage – or the second touchpoint stage, including your brochures, website, or marketing floor plans, we understand the user journey & ensure that we carefully consider all campaign elements.
• Brochure design
• Flyer & additional print ads
• ROI website
• Project website
• Digital ads
• Marketing floor plans
• Display suite concept
• Sales books
• Site signage
We understand that the journey from DA approval to settlement is a matter of years. We support our campaigns to ensure that it maintains the highest standards from the sale through to settlement & resident touchpoints throughout the building.