Shaping the standards of modern-day living

Marsden Central

Brief: Create a campaign to reflect a vibrant & exciting new neighbourhood taking shape next door to the future Town Centre of Marsden Park.

Solution: We challenged ourselves to position Marsden Central as Western Sydney’s most liveable community. As a developing neighbourhood, one of our biggest challenges was to produce striking assets to set this campaign apart from it’s competitors. We strategically developed hot facts and icons to efficiently tell the Marsden Central story, whilst generating a campaign so successful, that the launch drew channel 7 & 9 news crews.