Where water meets art


Brief: Produce an expressions of interest campaign for a boutique Avoca based project.

Solution: Our brainstorming session resulted in many key strengths, including close proximity to the beach and architectural excellence. We decided to utilise water with the architectural work of art, thus theming the campaign around water-colour art. We named it Canvas & unfortunately had to destroy the work produced by Australia’s leading CGI house, Binyan (sorry again), by turning the image into a water-colour painting, carrying on the theme.