Brief: Create a brand identity for a professional co-working office space located in the heart of Parramatta’s CBD that will appeal to sole traders, start-ups and existing small businesses.

Solution: Emphasising connectivity and approachability, Creades designed a logo that references the ‘A’ of Absolute as well as the ‘@’ symbol. Strong uppercase typefaces are used throughout to imply professionalism, while the colour palette of black, grey and white is sophisticated and modern.

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